Attention Young Entrepreneurs: Your Mission Is Your Personal Brand
“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe” –– Simon Sinek
In a world where virtual reality is on the rise and social media often defines our first impressions, there is a pressure to commodify our identity into a personal brand. Our online presence has turned us into walking resumes.
Young entrepreneurs eager to jump into the innovation game find themselves facing the infamous dilemma: which came first ––the chicken or the egg? Should aspiring creators and founders let their work speak for themselves? Or, should they speak up to distinguish their voice among the landscape of noise?
I face this crossroad myself ––navigating the desire to simply pursue what I care about and then the pressure to prove myself as I advocate for these endeavors.
So, what’s the solution? I think it’s a dance between consistent action and the manner in which we carry out that action. Our brand is not only what we do, but why and how we do it. Our brand is sharing our excitement and inviting others to connect with us.
Today’s Guest: RJ Jain
If anyone knows about purpose-driven innovation, it’s RJ Jain. He is a multifaceted social impact entrepreneur and now the producer of the environmentalism documentary, Kiss the Ground.
Before RJ founded money management tool Price.com and received rave reviews for his film narrated by Woody Harrelson, his journey began as a curious kid having fun in India. For RJ, that meant video games and teaching himself how to make funny flash videos. In fact, it was by following his joy, where he discovered his purpose.
From his tech-hungry youth to now start-up phenom, his focus has always been on creating tools to help others solve their own problems. RJ's solution-oriented mindset has created the foundation of his personal brand.
His mission is simple: create and partake in things that add value to society. He encourages others to do the same.
“You should not focus on building a brand. You should focus on adding value to the community, to the world, and then everything happens organically or naturally.” –– RJ Jain
NextPlay Episode 8
In this episode with RJ, we discuss adding value to society and organically creating a personal brand by making an impact. We talk about identity, work-life balance, and using the power of innovation to solve problems ––whether that be money management or saving the environment.
What You Will Learn from RJ:
- About his journey from India to the U.S.
- How the Indian community has influenced the U.S. tech scene
- How to address stereotypes and racism in tech
- How we can all contribute to protecting our planet
“My dad always said, for example, even if you do extremely well in your profession, if you don’t have a good family life, then you won’t be living a very happy life. So, I feel like it’s all about the balance.” –– RJ Jain
- How young entrepreneurs can organically build personal brands
- How it’s important to have work-life balance
- About his involvement with the Kiss the Ground organization
- What inspired him to create Price.Com
“...it’s not just a U.S. problem or China problem or India problem. I think climate change and global warming is a collective effort.” –– RJ Jain
NextPlay x RJ Jain
Don’t forget to grab some exclusive NextPlay x RJ Jain merchandise.
NextPlay is all about purpose, and so for each episode, I team up with my guest to create exclusive merchandise for charity. 100% of the proceeds go to the charity of my guest’s choosing.
This week, all proceeds for the sales of NextPlay merchandise go to an organization that brings together documentarians, farmers, environmentalists, and scientists to develop community resources and educational opportunities to improve soil quality.
The NextPlay x RJ Jain t-shirt allows you to show your support for farmers and ecologists working to develop practical solutions to the environmental challenges of our day.